Greenwashing under scrutinity

COP Review#2

“Let’s call a spade a spade!” That’s how we could simply summarize the UN report on “greenwashing” by businesses.

Here are the key points of the report :

In fact, who will lead and how will we establish a shared framework and “red lines” in order to support the transition of companies and financial institutions towards this new model? Should the system remain incentivizing or become binding? And who will decide?

This is where the UN General Secretary strategy of speaking directly to companies is interesting. If the UN is now speaking directly and equally to companies, what does that imply for their roles and responsibilities tomorrow in driving the transition towards sustainable development models at the international level? And what do companies think about this?